Ahead of the Digital Fairness Act (DFA), I was honoured to speak before representatives of the European Parliament and the European Commission during the IMCO Committee meeting at the workshop “The Digital Fairness Act: How to effectively protect consumers online while ensuring a consistent interplay with existing legislation?”
Together with colleagues, Prof. Dr. Peter Rott and Ass.Prof.Dr. Przemyslaw Palka, we discussed key questions for the upcoming DFA: the benchmark of the average and vulnerable consumer, digital vulnerability, dark patterns, influencer marketing, personalisation practices, and addictive design.
The central challenge is clear: how can the DFA strengthen consumer protection in the digital environment while avoiding overlaps and gaps with existing EU legislation and simplifying rules for businesses in line with the EU’s simplification agenda?
As J.F. Kennedy famously said: “Consumers, by definition, include us all”. The questions discussed today concern us all. I am deeply grateful to the participants for such a constructive, engaging, and thought-provoking discussion.
Presentations, briefings and the recorded workshop are available at the European Parliament website: Link
